BBB
WELCOME TO THE BIG BETTER BRAND AGENCY
We're a boutique branding studio trusted by founders, teams, and corporations looking to tell a clearer story, connect with their audience, and expand their impact. Our roots are centered in creative entrepreneurship, but our process is strategic, research-backed, and ready to scale. With the team, you can expect to receive the agility of a small agency with the polish and power of a seasoned branding firm.
BASED IN THE U.S.
ENGLISH & POLISH-SPEAKING
25 YEARS COMBINED EXPERIENCE
BRANDING SERVICES FOR EVOLVING COMPANIES
We partner with corporate teams to develop brand clarity, consistency, and creative expression that complements their mission, vision, and values. By providing end-to-end branding support, our goal is to unify your identify, strengthen market perception, and lead with clarity across every customer and stakeholder touchpoint.
BRAND STRATEGY
Define your brand architecture, audiences, and market position across business units
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Messaging
From tone to taglines, we create consistent messaging that resonates across channels.
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Visual Identity Systems
Logos, typography, color, iconography, and style guides that complement your growth.
Creative Design
Evergreen web, social, and print templates, campaign assets, digital design, and more.
WHY PARTNER WITH US?
We don't just make things pretty—we align every visual and messaging component to business goals.
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You won't be passed off to junior staff
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You won't need a bloated team
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You'll have the final word
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There's no need to make things unnecessarily complicated; that's why we believe in simplicity and transparency.
MEET THE TEAM
Chief Executive Officer
JULIE LOKUN, JD
Julie is a media expert, serial entrepreneur, and founder of Chicago's iconic business event, Cre8tive Con. Julie has worked with numerous high-profile clients building their brands and bringing worldwide recognition. Julie also contributes to Entrepreneur Magazine. Among her notables she is the author of 4 bestselling books and hosts three podcasts, two of which rank in the top 1% globally.
Chief Branding Officer
LAUREN ERICKSON
Lauren is a personal branding expert who has worked with clients ranging from Emmy-winning sports broadcasters to financial industry veterans who’ve managed 9-figure portfolios. She sharpened her expertise early in her career working at an Inc. 5000 agency before branching out to support solopreneurs and small business owners with no-nonsense solutions that simplify marketing without reinventing the wheel.
Chief Marketing Officer
KERRY BRETT
Chris is an an award-winning photographer and visionary creative leader whose passion for storytelling began early as the daughter of renowned photojournalist and best-selling author Bill Brett. Immersed in the world of imagery from a young age, Kerry developed a deep appreciation for the power of the lens to capture authenticity, emotion, and narrative.
Chief Operations Officer
CHRIS CUSHING
Chris is an Air Force veteran and founder of VA Victory, where she's supported countless creative entrepreneurs and small teams by delivering high-level operational support that fuels sustainable growth. With deep expertise in project coordination, administrative systems, podcast and social media management, course logistics, and event execution, Chris brings structure and reliability to every engagement.
Creative Director
LIV BARWINSKA
Liv is a strategic marketing leader and creative storyteller with a talent for transforming brands through compelling narratives and audience-focused engagement. Known for her ability to make brands memorable, Liv combines creative intuition with strategic insight to design marketing initiatives that captivate audiences, spark engagement, and drive measurable growth.
