Strategic Branding for Visionary Companies

We help forward-thinking companies clarify their brand, unify their message, and elevate their reputation across markets while keeping purpose, originality, and results at the center.

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Welcome to the Homegirl Creative Agency

We're a boutique, women-led branding studio trusted by founders, teams, and corporations looking to tell a clearer story, connect with their audience, and expand their impact. Our roots are centered in creative entrepreneurship, but our process is strategic, research-backed, and ready to scale. With the homegirls, you can expect to receive the agility of a small agency with the polish and power of a seasoned branding firm.

Based in the U.S.

We're primarily based out of the midwest in Chicago, Kansas City, and Fayetteville.

All-Female Team

Our team of women ranges from ages 30 to 50, all with professional and entrepreneurial backgrounds.

15 Years Combined Experience

Each of us has experience working with brands large and small.

Branding Services for Evolving Companies

We partner with corporate teams to develop brand clarity, consistency, and creative expression that complements their mission, vision, and values. By providing end-to-end branding support, HCA's goal is to unify your identify, strengthen market perception, and lead with clarity across every customer and stakeholder touchpoint.

Brand Strategy & Overall Positioning

Define your brand architecture, audiences, and market position across business units

Messaging & Verbal Refinement

From tone to taglines, we create consistent messaging that resonates across channels.

Visual Identity Systems

Logos, typography, color, iconography, and style guides that complement your growth.

Creative Design & Execution

Evergreen web, social, and print templates, campaign assets, digital design, and more.

Why Partner With Us?

We don't just make things pretty—we align every visual and messaging component to business goals.

You won't be passed off to junior staff
You won't need a bloated team
You'll have the final word

There's no need to make things unnecessarily complicated; that's why we believe in simplicity and transparency.

QUESTIONS?

Cody Harvey

Founder of Kennected (Inc. 5000)

"HCA helped us clarify our brand architecture and launch a unified identity that actually reflects our vision. The process was strategic, efficient, and delivered on what they promised."

Meet the Team

julie lokun home girl creative agency.jpg

Co-Founder & Lead Visionary

Julie Lokun, JD

Julie is a media expert, serial entrepreneur, and founder of Chicago's iconic business event, Cre8tive Con. Julie has worked with numerous high-profile clients building their brands and bringing worldwide recognition. Julie also contributes to Entrepreneur Magazine. Among her notables she is the author of 4 bestselling books and hosts three podcasts, two of which rank in the top 1% globally.

Co-Founder & Brand Strategist

Lauren Erickson

Lauren is a personal branding expert who has worked with clients ranging from Emmy-winning sports broadcasters to financial industry veterans who’ve managed 9-figure portfolios. She sharpened her expertise early in her career working at an Inc. 5000 agency before branching out to support solopreneurs and small business owners with no-nonsense solutions that simplify marketing without reinventing the wheel.

Project & Operations Manager

Chris Cushing

Chris is an Air Force veteran and founder of VA Victory, where she's supported countless creative entrepreneurs and small teams by delivering high-level operational support that fuels sustainable growth. With deep expertise in project coordination, administrative systems, podcast and social media management, course logistics, and event execution, Chris brings structure and reliability to every engagement.

Ready to Elevate?

A unified brand isn't just a marketing tool, it's a strategic advantage. Reach out today to bring more clarity, cohesion, and creativity into your business!